SEO MIGRATION SERVICES
How to migrate your website without losing rankings
Led by experienced SEO migration specialists, our SEO migration services are designed to protect rankings, traffic, and conversions during website redesigns, platform changes, and domain migrations.
Who This is For
Our SEO migration services are built for businesses that depend on organic search visibility to generate leads, enquiries, and revenue. This service is ideal for organisations planning major website changes that need to protect rankings, traffic, and local visibility throughout the migration process.
SEO migrations carry a high risk of traffic and revenue loss when handled incorrectly. Our approach is best suited for businesses that treat SEO as a long-term growth asset and want their website to support lead generation rather than disrupt it. If your goal is to transition platforms, redesign your website, or change domains without damaging search performance, our SEO migration strategy is designed to support a smooth and secure transition.
Website Redessign Projcts
Planning a website redesign and need to preserve existing rankings, organic traffic, and conversion paths while improving performance and usability.
CMS & Platform Migrations
Migrating to a new CMS or platform such as WordPress, Webflow, Shopify, or a custom build and need SEO continuity throughout the transition.
Local & Service-Based Businesses
Protecting Google Maps visibility, local landing pages, and location-based rankings during structural website changes.
Post-Migration Recovery
Recovering from a failed or poorly executed website migration that caused ranking drops, traffic loss, or reduced enquiries.
What is SEO MIGRATION SERVICES
SEO migration is the process of protecting and improving a website’s search engine visibility when significant
structural or technical changes are made. It ensures your site continues to rank, attract traffic, and generate
enquiries during and after major website updates.
Website Changes
Covers website redesigns and structural updates that can impact URLs, internal linking, and page visibility if not managed correctly.
Platform & CMS Migrations
Focuses on migrations between CMS platforms such as WordPress, Webflow, Shopify, or custom builds while preserving SEO performance.
Technical Complexity
Accounts for complex technical factors such as crawlability, indexation, redirects, and site architecture that influence rankings.
SEO Equity Protection
Prioritises preserving existing rankings, backlinks, and authority signals built over time to avoid traffic and revenue loss.
How SEO MIGRATION SERVICES Works
01
Pre-Migration SEO Audit
We analyse your existing website in detail to identify ranking-critical pages, technical issues, and current performance benchmarks. This includes a thorough review of site architecture, crawlability, indexation, page speed, mobile responsiveness, on-page optimisation, and internal linking. Key pages are assessed to determine their current search visibility, keyword performance, and ability to support future growth. Any technical or structural issues that may be limiting rankings or user experience are documented and prioritised, providing a clear baseline from which measurable improvements can be planned and tracked.
If you want, I can also tighten this slightly or align it even more closely with a legal-services tone to match the rest of the page.
02
SEO Migration Planning
We develop a detailed migration plan to ensure search visibility and performance are protected throughout the transition. This includes comprehensive URL mapping to preserve existing rankings, carefully planned redirect strategies to maintain link equity, and clearly defined technical SEO requirements. Critical elements such as crawlability, indexation, canonicalisation, internal linking, and tracking configurations are addressed in advance to minimise risk. The result is a structured, search-safe migration framework designed to prevent traffic loss and support long-term organic growth.
03
Pre-Launch Validation
We validate the site architecture to ensure it supports efficient crawling, logical internal linking, and clear content hierarchies across the website. Page relationships, navigation structures, and URL paths are reviewed to confirm that priority pages are easily accessible and properly supported within the overall framework of the site.
All essential on-page and technical SEO elements are then checked and implemented correctly. This includes metadata, structured data, indexation controls, and crawlability signals, ensuring search engines can accurately interpret, access, and rank key pages while maintaining a strong and consistent user experience.
04
Launch-Day SEO Oversight
We oversee the migration rollout to ensure the transition is executed smoothly and in line with the agreed strategy. During launch, we closely monitor site performance, server responses, and search engine signals to confirm that pages are being processed and served correctly.
Errors are tracked in real time, including crawl issues, redirect failures, and indexation anomalies. Any issues identified are resolved immediately to minimise disruption, protect rankings, and maintain a stable user experience throughout the migration process.
05
Post-Migration Monitoring
We track rankings, organic traffic, and indexation closely following launch to ensure performance stabilises as expected. Key metrics are monitored to identify fluctuations, confirm that priority pages are being indexed correctly, and assess early signals of recovery or growth.
Insights from this monitoring are used to make targeted refinements that strengthen visibility and address any residual issues. This ongoing optimisation helps improve performance beyond pre-migration benchmarks and supports sustained organic growth over time.
Our SEO MIGRATION SERVICES Strategy
We apply a comprehensive SEO migration strategy that goes beyond basic best practices to protect and strengthen your site’s performance throughout major changes. Every stage is carefully planned and executed to preserve existing visibility while creating opportunities to enhance rankings and organic growth.
Full URL Mapping & Redirects
- Detailed URL mapping and redirect planning for all pages
- Preserving existing SEO value with strategic 301 redirects
- Managing canonical tags to prevent duplicate content
Content & Metadata Preservation
- Migrating and updating core SEO content to new site templates
- Maintaining title tags, meta descriptions, and structured data
- Protecting top-performing pages from deindexing or ranking drops
Technical SEO Validation
- Conducting technical audits post-migration to identify errors
- Verifying mobile-friendliness, perf, logs, and HTTPS security
- Ongoing crawl error monitoring and rapid issue resolution
Internal & Local SEO Optimisation
- Ensuring local landing pages and Google Maps visibility
- Developing customized crawl, index, and robots.txt directives
- Verifying mobile-friendliness, performance, and HTTPS security
Google Search Console & Analytics Configuration
- Setting up Google Search Console and GA4 for migration
- Tracking key migration metrics like rankings and traffic
- Monitoring user behaviour changes to identify post-launch issues
Crawl Error Monitoring & Resolution
- Monitoring crawl errors, indexation issues, and redirects
- Implementing customized crawl settings to speed up indexation
- Rapidly addressing post-launch SEO errors
Protecting LOCAL SEO DURING WEBSITE MIGRATION
Local SEO is particularly vulnerable during website migrations, as even small changes to URLs, location pages, or business information can quickly impact local rankings and map visibility.
Google Business Profile relevance
- Detailed URL mapping and redirect planning for all pages
- Preserving existing SEO value with strategic 301 redirects
Content & Metadata Preservation
- Migrating and updating core SEO content to new site templates
- Maintaining title tags, meta descriptions, and structured data
Google Maps and local pack rankings
- Conducting technical audits post-migration to identify errors
- Developing customized crawl, index, and robots.txt directives
Conversion paths for calls and enquiries
- Ensuring local landing pages and Google Maps visibility
- Optimizing internal linking and navigation structure
What Result to expect from SEO MIGRATION
SEO migration is a strategic process focused on maintaining continuity, protecting performance, and creating a stable foundation for long-term organic growth.
Stable rankings during Migration
Minimal to zero traffic disruption
- Protection of historical SEO equity and backlinks
- Maintained visibility for ranking-critical pages
- Controlled and predictable post-launch performance
Recovery and growth within 4-8 weeks post-launch
Recovery and growth
- Rankings stabilise with growth within 4–8 weeks post-launch
- Performance recovery and growth achieved within 4–8 weeks
- Search visibility restored and improved within 4–8 weeks
Improved crawl efficiency and SEO performance over time
Enhanced crawl & indexation accuracy
- Improved crawl efficiency across large-scale site architectures
- Optimised crawl paths supporting faster discovery and indexation of priority pages
- Improved technical SEO performance through reduced crawl waste and clearer signals
SEO MIGRATION SERVICES FAQs
What is an SEO migration?
SEO migration is the process of preserving search visibility during major website changes such as redesigns, platform changes, or domain moves.
Does SEO migration guarantee no ranking drops?
No ethical agency can guarantee rankings. Our process significantly reduces risk and accelerates recovery.
When should SEO be involved in a migration?
SEO should be involved before development begins, not after launch.
How long does an SEO migration take?
Planning typically takes 2–4 weeks, with post-launch monitoring continuing for several months.
Do you work with developers?
Yes. We collaborate directly with developers to ensure SEO requirements are implemented correctly.
Is SEO migration a one-time service?
Migration support is time-bound, but post-migration SEO optimisation is often recommended.
What types of website migrations require SEO support?
Any migration that changes URLs, site structure, content, or technical setup requires SEO support. This includes website redesigns, CMS changes, domain migrations, HTTPS upgrades, and multi-location site restructures.
Can SEO migration improve rankings after launch?
Yes. While the primary goal is stability, a well-executed SEO migration often leads to improved crawl efficiency, better internal linking, and stronger technical foundations that support ranking growth after launch.
What happens if SEO is ignored during a migration?
Ignoring SEO during migration commonly results in ranking drops, traffic loss, broken pages, indexing issues, and reduced local visibility. Recovery can take months and often costs more than proper migration planning.
Does SEO migration affect Google Maps and local rankings?
Yes. Local SEO is particularly sensitive to website changes. SEO migration helps protect Google Business Profile relevance, local landing pages, NAP consistency, and local pack rankings during and after migration.
How do you protect backlinks during an SEO migration?
We protect backlink equity through comprehensive URL mapping, correct 301 redirects, and post-launch monitoring to ensure valuable links continue to pass authority to the correct pages.
Should SEO migration be handled by developers alone?
No. Developers focus on functionality and design, while SEO migration requires specialised knowledge of search behaviour, crawlability, indexing, and ranking signals. Both teams must work together for a successful migration.
Do you provide SEO migration for local and multi-location businesses?
Yes. We support both single-location and multi-location businesses, ensuring local pages, service areas, and location-based rankings remain stable throughout the migration process.
How do you monitor SEO performance after migration?
We track rankings, organic traffic, indexation, crawl errors, and local visibility using Google Search Console, analytics tools, and ongoing SEO audits to identify and resolve issues quickly.
Is SEO migration different for eCommerce websites?
Yes. eCommerce migrations involve additional complexity, including product URLs, category structures, filters, pagination, and internal linking. These require advanced SEO planning to prevent large-scale ranking losses.
Can you help recover a website after a failed migration?
Yes. We provide post-migration recovery services to identify issues, fix technical errors, restore lost visibility, and stabilise rankings after a poorly executed migration.
Is SEO migration worth the investment?
Yes. SEO migration protects years of SEO investment, prevents revenue loss, and creates a stable foundation for long-term growth. The cost of proper migration is significantly lower than recovering from avoidable SEO damage.
