# Passieon

> SEO for businesses that want customers from Google, from the AI answers people ask first, and from the map: clinics, trades, professional services, startups and agencies, anywhere Google is the search engine people use. Reports are built from accounts the client owns, and the work is measured in enquiries.

Every line below is a page's own title and description, generated from the same route map as the sitemap. 241 pages.

## Start here

- [SEO services that bring customers from Google](https://passieon.com/): Passieon runs the whole SEO job so more enquiries, calls and sales come in, from the organic results and from the AI answers buyers now ask first.

## Services

- [Ecommerce SEO measured in orders, not sessions](https://passieon.com/ecommerce-seo-services/): SEO for online stores: category pages that rank, product pages that are not duplicates of the supplier feed, faceted navigation that does not eat your crawl budget.
- [Google Business Profile optimisation](https://passieon.com/google-business-profile-optimization/): Google Business Profile optimisation: categories, services, the address decision, photographs, reviews and the settings the setup wizard never asks about.
- [Healthcare SEO that brings patients, not just traffic](https://passieon.com/healthcare-seo-services/): SEO for medical practices and clinics: credentials Google can verify, insurance and availability answered, and the directories beaten on your own names.
- [HubSpot SEO services for teams already paying for the platform](https://passieon.com/hubspot-seo-services/): HubSpot SEO: make the CMS earn its licence. Topic clusters that are actually linked, templates that do not fight you, and pages that rank rather than just capture.
- [Local SEO services that put the phone calls through](https://passieon.com/local-seo-services/): Local SEO: Google Business Profile, citations, location pages and reviews, so somebody searching nearby calls you rather than the next name on the list.
- [On-page SEO that answers the search, not the keyword](https://passieon.com/on-page-seo-services/): On-page SEO: titles, headings, internal links and page copy written around what a buyer is trying to do, so the page earns the click and the enquiry.
- [SEO audit services: what each problem costs you](https://passieon.com/seo-audit-services/): An SEO audit that reads your whole site, checks it against the results you want to appear in, and hands you a fix list ordered by what it is costing you.
- [SEO content writing services: pages that earn enquiries](https://passieon.com/seo-content-writing-services/): SEO content writing: service pages and articles researched from the search results, written by people, edited for accuracy, and built to earn enquiries.
- [SEO migration that keeps the traffic you earned](https://passieon.com/seo-migration-services/): SEO migration: move to a new site, platform or domain without losing the rankings and enquiries you already have. Redirect mapping, testing and a monitored cutover.
- [SEO services with the results in your own Search Console](https://passieon.com/seo-services/): SEO that brings the enquiries in: technical fixes, pages, Google Business Profile and links, reported monthly from your own Search Console.
- [Shopify SEO, inside what the platform lets you change](https://passieon.com/shopify-seo-services/): Shopify SEO by people who know its constraints: the forced URL structure, duplicate collection paths, theme bloat and the apps that quietly slow the store down.
- [Technical SEO that gets your pages found, read and kept](https://passieon.com/technical-seo-services/): Technical SEO: crawling, indexing, speed, structured data and the faults that stop pages you already have from earning anything. Fixed and verified, not just listed.
- [White label local SEO delivered under your agency’s name](https://passieon.com/white-label-local-seo/): White label local SEO for agencies: profile work, reviews, citations and location pages under your brand, with your client never dealing with us.
- [White label SEO for agencies, delivered under your name](https://passieon.com/white-label-seo/): White label SEO and white label local SEO for agencies: audits, local search, content and links delivered under your brand, with reports you can forward as your own.
- [Wix SEO services that get a Wix site actually ranking](https://passieon.com/wix-seo-services/): Wix SEO: the platform can rank, and most Wix sites do not because of a short list of things nobody changed. Fixed by people who have done it before.
- [WordPress SEO services that keep the site fast and found](https://passieon.com/wordpress-seo-services/): WordPress SEO: the plugin, theme, speed, indexing and content work that makes a WordPress site rank and bring in enquiries, without breaking what already works.
- [Ecommerce SEO for Australian stores, built around orders](https://passieon.com/ecommerce-seo-australia/): Ecommerce SEO for Australian stores: category pages that rank, delivery answered where it can be found, and a structure that does not compete with itself.
- [Ecommerce SEO in the UAE, for stores selling in English](https://passieon.com/ecommerce-seo-uae/): Ecommerce SEO for UAE stores: category pages that rank in an English-first market, with delivery speed and import duty answered where buyers look.
- [Ecommerce SEO for UK stores, measured in orders](https://passieon.com/ecommerce-seo-uk/): Ecommerce SEO for UK online stores: category pages that rank, products that are not the supplier feed, and faceted navigation that stays under control.
- [Healthcare SEO for UK practices and private clinics](https://passieon.com/healthcare-seo-uk/): Healthcare SEO for UK private practices: GMC and CQC details that make a clinic verifiable, and the directories beaten on your own consultants’ names.
- [Local SEO in Australia, suburb by suburb](https://passieon.com/local-seo-australia/): Local SEO for Australian businesses: suburb pages rather than city pages, a maintained profile, and the regional terms that almost nobody competes for.
- [Local SEO in Canada, province first and city second](https://passieon.com/local-seo-canada/): Local SEO for Canadian businesses: province and city pages that match how people search, a maintained profile, and seasonal work timed before the curve rises.
- [Local SEO in Cyprus for businesses selling in English](https://passieon.com/local-seo-cyprus/): Local SEO for Cyprus businesses selling in English: a separate, thinner set of results from the Greek-language ones, and basics almost nobody has done.
- [Local SEO in Ireland, county and town](https://passieon.com/local-seo-ireland/): Local SEO for Irish businesses: county and town pages, a Google Business Profile with the Eircode right, and the map pack that national directories cannot occupy.
- [Local SEO in Singapore where near me means the whole island](https://passieon.com/local-seo-singapore/): Local SEO for Singapore businesses: depth on the service rather than twenty district pages, reviews handled properly, and pages fast enough to read on a phone.
- [Local SEO in South Africa, suburb by suburb](https://passieon.com/local-seo-south-africa/): Local SEO for South African businesses: suburb pages rather than metro pages, a maintained profile, and page weight treated as a conversion problem.
- [Local SEO in the UAE for a market that is genuinely in play](https://passieon.com/local-seo-uae/): Local SEO for UAE businesses selling in English: Dubai and the northern emirates, a maintained profile, and an audience with no incumbent supplier.
- [Local SEO in the UK that gets you past the directories](https://passieon.com/local-seo-uk/): Local SEO for UK businesses: the map pack, a Google Business Profile that is actually maintained, and town-level pages that a directory listing cannot answer.
- [Local SEO in the US, measured in calls rather than positions](https://passieon.com/local-seo-usa/): Local SEO for US businesses: suburb-level pages, a maintained Google Business Profile and reviews handled properly, where competition thins out.
- [Shopify SEO for Australian stores, inside the platform](https://passieon.com/shopify-seo-australia/): Shopify SEO for Australian stores: duplicate collection URLs, theme weight, filter pages, and what the platform simply will not let you change.
- [Shopify SEO for Canadian stores, inside the platform](https://passieon.com/shopify-seo-canada/): Shopify SEO for Canadian stores: duplicate collection URLs, theme weight, filter pages, and the bilingual question every Canadian store eventually has to answer.
- [Technical SEO in the UK, fixed and verified rather than listed](https://passieon.com/technical-seo-uk/): Technical SEO for UK sites: indexing, speed, redirects and structured data. A finite fix list, done or handed to your developers, and checked afterwards.
- [White label SEO for Australian agencies, under your brand](https://passieon.com/white-label-seo-australia/): White label SEO for Australian agencies: suburb-level local work, audits and content delivered under your name, with reports you can forward as your own.
- [White label SEO for UK agencies, delivered under your name](https://passieon.com/white-label-seo-uk/): White label SEO for UK agencies: audits, local search and content delivered under your brand, with reports you can forward as your own.
- [SEO notes and guides from the team](https://passieon.com/blog/): Articles on local SEO, white-label SEO, keyword research and Google updates, written by the Passieon Team.
- [Local SEO guides, written per trade](https://passieon.com/guides/): Practical local SEO guides for dentists, law firms, contractors, plumbers, roofers, HVAC, doctors, therapists, franchises and multi-location businesses.
- [Free SEO tools and business calculators, browser-only](https://passieon.com/tools/): Fifteen free tools for a local business or an agency: schema and robots.txt generators, a SERP preview, a review link with a QR code, and nine calculators.

## Guides and checklists

- [ChatGPT SEO: how to get cited by ChatGPT and AI search](https://passieon.com/chatgpt-seo/): How ChatGPT search finds and cites a page, what OAI-SearchBot, GPTBot and ChatGPT-User each decide, and what Google says AI Overviews need, in their own words.
- [Google Business Profile audit: 38 checks and a template](https://passieon.com/google-business-profile-audit/): A Google Business Profile audit you can run yourself in an hour: 38 checks in the order a fail costs calls, with the spreadsheet to record them.
- [Google Business Profile suspended: what to do](https://passieon.com/google-business-profile-suspended/): What a Google Business Profile suspension means, the reasons behind almost all of them, what to do in the first hour, and how the appeal actually works.
- [The Google map pack, and how to get into it](https://passieon.com/google-map-pack/): What the Google map pack is, the three things that decide who appears in it, and the work that moves a business into it. Written plainly, with nothing held back.
- [Google penalty recovery, and whether you have one](https://passieon.com/google-penalty-recovery/): How to tell a manual action from an algorithmic decline, what each of the manual actions means, and how a reconsideration request actually works.
- [llms.txt example: the file, and whether you need one](https://passieon.com/llms-txt-example/): An llms.txt file you can open, the format rules from the proposal itself, what Google says about needing one, and the ten-minute version if you want it anyway.
- [Local citation sites by country: the short list](https://passieon.com/local-citation-sites/): The local citation sites worth listing on, by country: the four profiles, the data aggregators, the US, UK, Australian and Canadian directories, and what to skip.
- [Local SEO checklist: 52 checks, with the audit template](https://passieon.com/local-seo-checklist/): A local SEO checklist to work through yourself, with the audit template to download: Google Business Profile, reviews, citations, location pages and measurement.
- [On-page SEO checklist: 64 checks, with the page drawn](https://passieon.com/on-page-seo-checklist/): An on-page SEO checklist for any page: the search it is for, the title, the description, headings, the answer, images, links, markup and the next step.
- [SEO audit checklist: 59 checks in the right order](https://passieon.com/seo-audit-checklist/): A full SEO audit checklist to work through yourself: indexing, crawling, on-page, content, links, local and analytics, worst faults first.
- [SEO for lawyers: the full method, in 8 parts](https://passieon.com/seo-for-lawyers/): A full guide to SEO for lawyers: practice area pages, the questions clients search, attorney pages that beat the directories, and the rules behind it.
- [SEO migration checklist: 53 steps, before, during and after](https://passieon.com/seo-migration-checklist/): A website migration SEO checklist you can run yourself: what to record before anything moves, the redirect map, staging, launch day and the ninety days after.
- [Local SEO for contractors who want quote requests](https://passieon.com/local-seo-for-contractors/): Local SEO for a contractor or construction firm: running a service area business on Google, the trust signals that win quotes, and project pages that rank.
- [Local SEO for dentists: fill the appointment book](https://passieon.com/local-seo-for-dentists/): A practical guide to local SEO for a dental practice: the map pack, review velocity, insurance and emergency searches, and a page per treatment rather than a list.
- [Local SEO for doctors: found by the right patients](https://passieon.com/local-seo-for-doctors/): Local SEO for a medical practice: credentials that Google can verify, insurance and appointment questions, and competing with the health directories.
- [Local SEO for franchises: brand control that works](https://passieon.com/local-seo-for-franchises/): Local SEO for a franchise network: who owns the profiles, stopping franchisees competing with each other, and pages that are not corporate copy.
- [Local SEO for home services, trade by trade](https://passieon.com/local-seo-for-home-services/): Local SEO for a home services business: choosing the right primary category, a page per trade, service area setup, and the seasonal pattern most sites ignore.
- [Local SEO for HVAC contractors, season by season](https://passieon.com/local-seo-for-hvac-contractors/): Local SEO for a heating and cooling business: seasonal spikes, emergency intent, maintenance plans, and the brand searches most HVAC sites never answer.
- [Local SEO for law firms: the searches that bring instructions](https://passieon.com/local-seo-for-law-firms/): Local SEO for a law firm: practice area pages that match what a client types, attorney pages that beat the directories, and the bar rules behind both.
- [Local SEO for multiple locations: one brand, many map listings](https://passieon.com/local-seo-for-multiple-locations/): How multi-location local SEO actually works: a profile and a page per branch, avoiding duplicate location pages, and a store locator search engines can crawl.
- [Local SEO for personal injury lawyers](https://passieon.com/local-seo-for-personal-injury-lawyers/): Local SEO for a personal injury practice: a page per case type, the deadline questions clients search, and competing in the most expensive vertical.
- [Local SEO for plumbers: being the one they ring at 2am](https://passieon.com/local-seo-for-plumbers/): Local SEO for a plumbing business: emergency intent, hours that are actually right, service area setup, and a page for each job people search by name.
- [Local SEO for restaurants: fill the tables people search for](https://passieon.com/local-seo-for-restaurants/): Local SEO for a restaurant or cafe: the Business Profile, a menu Google can read, photographs, reviews, reservations, and the searches that fill tables on a Tuesday.
- [Local SEO for roofing companies, before the storm](https://passieon.com/local-seo-for-roofing-companies/): Local SEO for a roofing business: the storm spike, insurance claim searches, service area setup, and turning finished roofs into pages that rank.
- [Local SEO for therapists: the right clients](https://passieon.com/local-seo-for-therapists/): Local SEO for a therapy practice: modality pages, insurance and fees, teletherapy geography, and competing with the therapist directories.

## Free tools

- [Break-even calculator: sales needed to cover your costs](https://passieon.com/tools/break-even-calculator/): Enter your fixed costs, what you charge per sale and what each sale costs you, and see how many sales a month cover everything, and the revenue that takes.
- [Canonical tag generator: the tag, and every change named](https://passieon.com/tools/canonical-tag-generator/): An address, or a list, into the rel="canonical" line and the header form, with each change to the address named and the common mistakes flagged.
- [Conversion rate calculator for visits and enquiries](https://passieon.com/tools/conversion-rate-calculator/): Work out your conversion rate from visits and enquiries, see how many more visits or what rate you need to hit a target, and what a low rate usually means.
- [Cost per lead calculator: what a lead can cost you](https://passieon.com/tools/cost-per-lead-calculator/): Spend and enquiries into a cost per lead and a cost per customer, and the most a lead can cost before the customers it produces stop paying for it.
- [CPC calculator: cost per click, and the clicks a budget buys](https://passieon.com/tools/cpc-calculator/): Spend and clicks into a cost per click, what a monthly budget buys at that rate, and what a click must be worth at your conversion rate to pay for itself.
- [CTR calculator: click-through rate, and what yours should be](https://passieon.com/tools/ctr-calculator/): Clicks and impressions into a click-through rate, compared with what a Search Console position usually earns, and the clicks a better title would add.
- [Customer acquisition cost calculator: CAC, CPA, payback](https://passieon.com/tools/customer-acquisition-cost-calculator/): Spend, conversions and new customers into cost per acquisition and customer acquisition cost, with the months each customer takes to pay it back.
- [Customer lifetime value calculator, and the CAC ratio](https://passieon.com/tools/customer-lifetime-value-calculator/): Average sale, repeats and years a customer stays into lifetime revenue and gross profit, the ratio to acquisition cost, and the most a customer can cost.
- [FAQ schema generator: JSON-LD for questions on your page](https://passieon.com/tools/faq-schema-generator/): FAQPage JSON-LD from the questions already answered on your page, checked as you type. One rule: every question in the markup must be visible on the page.
- [Google review link generator, with a QR code to print](https://passieon.com/tools/google-review-link-generator/): Make the link that opens your Google review form directly, and a QR code for the counter, the invoice or the van, from your Place ID. Nothing is uploaded.
- [Hreflang tag generator: correct tags for every language page](https://passieon.com/tools/hreflang-generator/): Generate hreflang tags for every language and country version of a page, checked against the ISO codes, with x-default and the return links each page needs.
- [LocalBusiness schema generator, built for service areas](https://passieon.com/tools/local-business-schema/): Generate LocalBusiness JSON-LD for a shop or for a business that travels to customers, including the service area field the general-purpose generators leave out.
- [Marketing budget calculator: from your revenue and margin](https://passieon.com/tools/marketing-budget-calculator/): Your revenue, margin and chosen share into a marketing budget for the year and the month, the sales it must bring in to pay for itself, and a channel split.
- [PPC budget calculator: the ad budget your target needs](https://passieon.com/tools/ppc-budget-calculator/): The enquiries you want, your conversion rate and the cost per click you see, into the monthly and daily ad budget that target needs and what each enquiry costs.
- [ROAS calculator: return on ad spend, and the break-even ROAS](https://passieon.com/tools/roas-calculator/): Revenue and ad spend into a return on ad spend, plus the break-even ROAS from your margin, so you know whether the campaign made money rather than only revenue.
- [Robots.txt generator with AI crawler controls](https://passieon.com/tools/robots-txt-generator/): Build a robots.txt in your browser: which paths to keep crawlers out of, the sitemap line, and a clear choice for each AI crawler, GPTBot to ClaudeBot.
- [SEO ROI calculator: searches to enquiries to customers](https://passieon.com/tools/seo-roi-calculator/): Work out what a set of searches is worth in enquiries, customers and revenue, month by month over a year, from your own conversion figures. Runs in your browser.
- [SERP preview: see your title before Google cuts it](https://passieon.com/tools/serp-preview/): Paste a page title and description and see exactly where Google truncates them, measured in pixels rather than characters, on desktop and on mobile.
- [URL slug generator: a clean address from any title](https://passieon.com/tools/slug-generator/): Turn a page title, or a whole list of titles, into clean URL slugs and see every change made on the way: case, accents, punctuation, hyphens, stop words and length.

## Industry, city and country pages

- [SEO for accountants and accounting firms](https://passieon.com/seo-for-accountants/): SEO for accountants: turn tax, bookkeeping and advisory searches in your city into enquiries from businesses that are already looking to switch.
- [SEO for auto repair shops and mechanics](https://passieon.com/seo-for-auto-repair/): SEO for auto repair shops: get the phone ringing from mechanic near me and brake repair searches, and from the makes you specialize in.
- [SEO for B2B companies that fills the pipeline](https://passieon.com/seo-for-b2b/): SEO for B2B companies: be found by the buyers researching a supplier months before they call, with pages that answer the comparison and enquiries that reach sales.
- [SEO for chiropractors and chiropractic clinics](https://passieon.com/seo-for-chiropractors/): SEO for chiropractors: fill the appointment book from back pain, sciatica and chiropractor near me searches across your service area.
- [SEO for cleaning companies and cleaners](https://passieon.com/seo-for-cleaning-companies/): SEO for cleaning companies: turn office, carpet and move-out cleaning searches into booked jobs in the neighborhoods you serve.
- [SEO for contractors and construction companies](https://passieon.com/seo-for-contractors/): SEO for contractors, builders and construction companies: win the projects you want from searches in the areas you serve, with pages that bring real enquiries.
- [SEO for dentists that fills the appointment book](https://passieon.com/seo-for-dentists/): SEO for dentists: fill the schedule with implant, Invisalign and emergency enquiries from people searching nearby and from the AI answers they ask first.
- [SEO for doctors and clinics that fills the appointment book](https://passieon.com/seo-for-doctors/): SEO for doctors and clinics: be the practice patients find and book for every treatment you offer, in the area you draw from, on Google and in AI answers.
- [SEO for electricians and electrical contractors](https://passieon.com/seo-for-electricians/): SEO for electricians: turn emergency service calls, panel upgrades and EV charger searches into booked jobs across the neighborhoods you cover.
- [SEO for gyms that fills memberships from local search](https://passieon.com/seo-for-gyms/): SEO for gyms, fitness studios and personal trainers: be found for the class, the training style and the area people search, and turn that into a trial booking.
- [SEO for home services and local trades](https://passieon.com/seo-for-home-services/): SEO for home services: electricians, roofers, contractors, cleaners and auto repair. How a local search becomes a call, and what a month of work covers.
- [SEO for HVAC contractors that fills the summer and the winter](https://passieon.com/seo-for-hvac/): SEO for HVAC companies: be the contractor people call when the air conditioning fails in July and the furnace in January, in your area, from Google and AI answers.
- [SEO for insurance agencies: quote requests](https://passieon.com/seo-for-insurance-agencies/): SEO for insurance agencies and brokers: rank for the cover people search for, in the areas you are licensed in, and turn the search into a quote request.
- [SEO for landscapers that books the season early](https://passieon.com/seo-for-landscapers/): SEO for landscaping companies: be found for the garden redesign, the patio and the lawn care people search for in spring, in your area, from Google and AI answers.
- [SEO for law firms that brings the cases worth taking](https://passieon.com/seo-for-law-firms/): SEO for law firms and attorneys: rank for the practice area and the problem a client is actually searching, in the jurisdictions you are admitted in.
- [SEO for med spas that books the treatment](https://passieon.com/seo-for-med-spas/): SEO for med spas, aesthetic and dermatology clinics: be found for the treatment people search by name, in your area, and turn the search into a booked consultation.
- [SEO for pest control companies that answers the panic search](https://passieon.com/seo-for-pest-control/): SEO for pest control: be the company people find for the wasps, the rats and the bed bugs, in your area, from Google and the AI answers people ask before they call.
- [SEO for physical therapy clinics that fills the schedule](https://passieon.com/seo-for-physical-therapists/): SEO for physical therapy clinics: be found for the injury people are searching, in your catchment, and turn that search into a booked first appointment.
- [SEO for plumbers that makes the phone ring after midnight](https://passieon.com/seo-for-plumbers/): SEO for plumbers: be the firm people find for the burst pipe, the blocked drain and the boiler that died, in your area, from Google and AI answers.
- [SEO for pool builders, before the season starts](https://passieon.com/seo-for-pool-builders/): SEO for pool builders, installers and service companies: rank for the build people are planning, in the area you work, before the season starts.
- [SEO for private investigators that brings the right cases in](https://passieon.com/seo-for-private-investigators/): SEO for private investigators: be found for the case type someone is searching, in the area you are licensed in, with the discretion the enquiry needs.
- [SEO for psychiatrists that fills the first-appointment slots](https://passieon.com/seo-for-psychiatrists/): SEO for psychiatrists, therapists and mental health clinics: be found for the condition and the cover somebody searches, and book the first appointment.
- [SEO for real estate agents and agencies](https://passieon.com/seo-for-real-estate-agents/): SEO for real estate agents: win valuation enquiries and seller leads from neighborhood searches instead of handing them to the portals.
- [SEO for remodelers that fills the diary](https://passieon.com/seo-for-remodelers/): SEO for bathroom and kitchen remodelers: be the firm people find when they search for the room they want done, in the area you actually work.
- [SEO for restaurants that fills tables on a Tuesday](https://passieon.com/seo-for-restaurants/): SEO for restaurants and cafes: be the place people find and book when they search for somewhere to eat nearby, from the map, Google and AI answers.
- [SEO for roofers and roofing companies](https://passieon.com/seo-for-roofers/): SEO for roofers: turn roof repair, replacement and storm damage searches into quote requests in the neighborhoods you actually serve.
- [SEO for startups and SaaS: more sign-ups](https://passieon.com/seo-for-startups/): SEO for startups and SaaS: sign-ups from the searches your buyers use, and from the AI answers they ask before they ever reach Google.
- [SEO for therapists that fills the caseload gently](https://passieon.com/seo-for-therapists/): SEO for therapists and counsellors: be the practice people find for the issue they are searching about, in your area or online, from Google and AI answers.
- [SEO for veterinarians and vet clinics](https://passieon.com/seo-for-veterinarians/): SEO for veterinarians: get the calls from vet near me, emergency vet and vaccination searches across your service area, day and night.
- [SEO for accountants in Australia: clients at tax time](https://passieon.com/seo-for-accountants-australia/): SEO for Australian accountants: tax time, BAS and SMSF searches, the registered tax agent on the page, a page per service and suburb, and the map pack.
- [SEO for accountants in the UK: clients who search first](https://passieon.com/seo-for-accountants-uk/): SEO for UK accountancy firms: the small business, self assessment and VAT searches, a page per service and per town, and a profile that wins the local shortlist.
- [SEO for auto repair shops in Canada: winter tires to brakes](https://passieon.com/seo-for-auto-repair-canada/): SEO for Canadian auto repair shops: the mechanic-near-me, brake and tire change searches by city and season, the map pack, and reviews that win the bay.
- [B2B SEO agency in Australia: pipeline from search, measured](https://passieon.com/seo-for-b2b-seo-australia/): B2B SEO for Australian companies: the searches your buyers use, pages for each, data sovereignty and GST answered, and reporting in pipeline rather than rankings.
- [B2B SEO agency in Canada: pipeline from search, measured](https://passieon.com/seo-for-b2b-seo-canada/): B2B SEO for Canadian companies: the searches your buyers use, pages for each, Canadian compliance answered, and reporting in pipeline rather than rankings.
- [B2B SEO agency in the UK: pipeline from search, measured](https://passieon.com/seo-for-b2b-seo-uk/): B2B SEO for UK companies: the fifty searches your buyers use, pages for each, and reporting in enquiries and pipeline rather than rankings.
- [SEO for chiropractors in Australia: patients by suburb](https://passieon.com/seo-for-chiropractors-australia/): SEO for Australian chiropractors: the near-me, chiro and health fund searches by suburb, a page per complaint, the map pack, and marketing inside the AHPRA rules.
- [SEO for chiropractors in Canada: patients who search](https://passieon.com/seo-for-chiropractors-canada/): SEO for Canadian chiropractors: the insurance, back pain and near-me searches, a page per complaint, and marketing inside your college’s standards.
- [SEO for chiropractors in the UK: new patients from search](https://passieon.com/seo-for-chiropractors-uk/): SEO for UK chiropractors: the back pain, sciatica and near-me searches, GCC registration on the page, the map pack, and claims that stay inside the ASA’s rules.
- [SEO for cleaning companies in the UK: contracts by city](https://passieon.com/seo-for-cleaning-companies-uk/): SEO for UK cleaning companies: the office, contract and end of tenancy searches by city, a page per service and sector, and the map pack past the directories.
- [SEO for builders in Australia: renovations and extensions](https://passieon.com/seo-for-contractors-australia/): SEO for Australian builders: renovation, extension and granny flat searches by suburb, the licence on the page, and the map pack past hipages.
- [SEO for contractors in Canada: renovation enquiries](https://passieon.com/seo-for-contractors-canada/): SEO for Canadian contractors and renovators: the basement, kitchen and addition searches, HomeStars and the map pack, a page per job and per city.
- [SEO for builders and contractors in the UK: more jobs](https://passieon.com/seo-for-contractors-uk/): SEO for UK builders and contractors: extension, loft and renovation searches by town, the map pack past Checkatrade, and pages that win tenders.
- [SEO for dentists in Australia: fill the appointment book](https://passieon.com/seo-for-dentists-australia/): Dental SEO for Australian practices: the map pack, health fund and emergency searches, a page per treatment, and marketing that stays inside the AHPRA rules.
- [SEO for dentists in Canada: new patients from search](https://passieon.com/seo-for-dentists-canada/): Dental SEO for Canadian practices: the new-patient and insurance searches, the map pack, a page per treatment, and marketing inside your provincial college’s rules.
- [SEO for dentists in the UK: private patients from search](https://passieon.com/seo-for-dentists-uk/): Dental SEO for UK practices: the NHS and private searches told apart, a page per treatment, the map pack, and reviews handled inside the GDC guidance.
- [SEO for doctors and medical centres in Australia](https://passieon.com/seo-for-doctors-australia/): Medical SEO for Australian GPs and clinics: bulk billing and near-me searches, a page per service, the map pack, and marketing inside AHPRA rules.
- [SEO for doctors and clinics in Canada: patients who search](https://passieon.com/seo-for-doctors-canada/): Medical SEO for Canadian clinics: the new-patient and walk-in searches, a page per service, the map pack, and marketing inside your provincial college’s rules.
- [SEO for electricians in Australia: calls by suburb](https://passieon.com/seo-for-electricians-australia/): SEO for Australian electricians: emergency, switchboard and EV charger searches by suburb, the licence on every page, the map pack past hipages, and a page per job.
- [SEO for electricians in Canada: panel upgrades to EV chargers](https://passieon.com/seo-for-electricians-canada/): SEO for Canadian electricians: panel upgrade, EV charger and knob-and-tube searches by city, the ESA or provincial licence on the page, HomeStars and the map pack.
- [SEO for electricians in the UK: EICR and emergency calls](https://passieon.com/seo-for-electricians-uk/): SEO for UK electricians: EICR, EV charger and emergency searches, NICEIC or NAPIT registration shown, the map pack past the directories, and a page per job and town.
- [SEO for estate agents in the UK: valuations from search](https://passieon.com/seo-for-estate-agents-uk/): SEO for UK estate and letting agents: the valuation and local searches the portals cannot take, a page per town and service, and reviews that win the instruction.
- [SEO for gyms and studios in Australia: members by suburb](https://passieon.com/seo-for-gyms-australia/): SEO for Australian gyms and studios: the near-me, 24 hour and class searches by suburb, a page per class and trainer, and the map pack past the franchises.
- [SEO for gyms and fitness studios in Canada: more members](https://passieon.com/seo-for-gyms-canada/): SEO for Canadian gyms and studios: the near-me, class and trainer searches, the January surge planned for, a page per class, and the map pack past the chains.
- [SEO for gyms and fitness studios in the UK: more members](https://passieon.com/seo-for-gyms-uk/): SEO for UK gyms and studios: the near-me, class and personal trainer searches, a page per class and per town, the map pack past the chains, and reviews.
- [SEO for home services companies in Canada: calls all year](https://passieon.com/seo-for-home-services-canada/): SEO for Canadian home services companies: a page per trade and per season, from furnaces to snow, HomeStars and the map pack, and licences on the page.
- [SEO for HVAC companies in Canada: furnace and AC calls](https://passieon.com/seo-for-hvac-canada/): HVAC SEO for Canadian contractors: the furnace searches of January and the AC searches of July, heat pump rebates answered, and the map pack in every city.
- [SEO for HVAC and air conditioning companies in the UK](https://passieon.com/seo-for-hvac-uk/): SEO for UK HVAC contractors: commercial maintenance and air conditioning searches, heat pump work under MCS, F-Gas and Gas Safe on the page, and a page per service.
- [SEO for insurance brokers in the UK: enquiries by line](https://passieon.com/seo-for-insurance-brokers-uk/): SEO for UK insurance brokers: the commercial and specialist lines the comparison sites do not hold, a page per line and trade, and copy inside FCA rules.
- [SEO for landscapers in Australia: jobs by suburb](https://passieon.com/seo-for-landscapers-australia/): SEO for Australian landscapers: the design, retaining wall, turf and paving searches by suburb, the state licence where it applies, and the map pack.
- [SEO for landscaping companies in Canada: spring to snow](https://passieon.com/seo-for-landscapers-canada/): SEO for Canadian landscapers: interlock, sod, lawn care and snow removal searches by city and season, HomeStars and the map pack, and your own photographs.
- [SEO for landscape gardeners in the UK: gardens from search](https://passieon.com/seo-for-landscapers-uk/): SEO for UK landscapers and garden designers: the patio, driveway and design searches by town, your own photographs, and the map pack past Checkatrade.
- [SEO for law firms and lawyers in Australia: more matters](https://passieon.com/seo-for-law-firms-australia/): SEO for Australian law firms: practice area pages written the way clients search, the map pack in each city, and advertising that stays inside each state’s rules.
- [SEO for law firms and lawyers in Canada: more retainers](https://passieon.com/seo-for-law-firms-canada/): SEO for Canadian law firms: practice area pages in the words clients use, lawyer pages that beat the directories, and marketing inside each law society’s rules.
- [SEO for law firms and solicitors in the UK: more instructions](https://passieon.com/seo-for-law-firms-uk/): SEO for UK law firms and solicitors: practice area pages that match what clients type, the directories and review sites to beat, and the SRA rules that shape both.
- [SEO for mechanics in Australia: logbook services by suburb](https://passieon.com/seo-for-mechanics-australia/): SEO for Australian mechanics: the logbook service, roadworthy and repair searches by suburb, a page per service and make, and the map pack past the chains.
- [SEO for med spas and aesthetic clinics in Canada](https://passieon.com/seo-for-med-spas-canada/): SEO for Canadian med spas: the injectable, laser and skin searches by city, a page per treatment, and marketing inside the rules for prescription products.
- [SEO for pest control in Australia: termites to end of lease](https://passieon.com/seo-for-pest-control-australia/): SEO for Australian pest controllers: the termite, end of lease and pest-by-season searches by suburb, the state licence and AS 3660 on the page, and the map pack.
- [SEO for pest control and exterminators in Canada](https://passieon.com/seo-for-pest-control-canada/): SEO for Canadian pest control companies: the bed bug, mice, wasp and wildlife searches by city and season, the provincial licence on the page, and the map pack.
- [SEO for physios in Australia: patients from every suburb](https://passieon.com/seo-for-physio-australia/): SEO for Australian physiotherapists: the near-me, sports and health fund searches by suburb, a page per condition, and marketing inside AHPRA rules.
- [SEO for physios in the UK: private patients by town](https://passieon.com/seo-for-physios-uk/): SEO for UK physiotherapy clinics: the near-me, sports and condition searches by town, the insurer and self-referral questions answered, and the map pack.
- [SEO for plumbers in Australia: calls from every suburb](https://passieon.com/seo-for-plumbers-australia/): SEO for Australian plumbers: the emergency, hot water and blocked drain searches, your licence on the page, the map pack past hipages, and a page per suburb served.
- [SEO for plumbers in Canada: frozen pipes to sump pumps](https://passieon.com/seo-for-plumbers-canada/): SEO for Canadian plumbers: the emergency, frozen pipe, drain and sump pump searches by city and season, the licence on the page, HomeStars and the map pack.
- [SEO for plumbers and heating engineers in the UK](https://passieon.com/seo-for-plumbers-uk/): SEO for UK plumbers and heating engineers: the emergency and boiler searches, getting past Checkatrade in the map pack, and a page per job and per town you cover.
- [SEO for real estate agents in Australia: appraisals](https://passieon.com/seo-for-real-estate-agents-australia/): SEO for Australian real estate agents: the appraisal and suburb searches the portals cannot take, property management pages, and the reviews that win the listing.
- [SEO for realtors in Canada: listings and valuation leads](https://passieon.com/seo-for-realtors-canada/): SEO for Canadian realtors: the valuation and neighbourhood searches realtor.ca cannot take, a page per area and buyer type, and reviews that win the listing.
- [SEO for restaurants and cafes in Australia: tables booked](https://passieon.com/seo-for-restaurants-australia/): SEO for Australian restaurants and cafes: the near-me, brunch and BYO searches by suburb, a menu Google can read, and the booking link where diners look.
- [SEO for restaurants in the UK: tables booked from search](https://passieon.com/seo-for-restaurants-uk/): SEO for UK restaurants and pubs: the near-me, Sunday roast and brunch searches, a menu Google can read, the hygiene rating and the booking link where diners look.
- [SEO for roofers in Australia: restorations and repairs](https://passieon.com/seo-for-roofers-australia/): Roofing SEO for Australian contractors: roof restoration, storm and gutter searches by suburb, insurance claims explained, and the map pack past hipages.
- [SEO for roofers in Canada: replacements and repairs](https://passieon.com/seo-for-roofers-canada/): Roofing SEO for Canadian contractors: the replacement, repair and ice dam searches by city, HomeStars and the map pack, and a page per job and season.
- [SEO for roofers in the UK: repairs and re-roofs from search](https://passieon.com/seo-for-roofers-uk/): Roofing SEO for UK contractors: storm and repair searches, a page per job type and per town, and taking the map pack the trade directories cannot enter.
- [SEO for SaaS companies in Australia: signups from search](https://passieon.com/seo-for-saas-australia/): SEO for Australian SaaS companies: the comparison, alternative and integration searches a small team can win, and product pages that end in a trial.
- [SEO for startups in Canada: sign-ups before the next round](https://passieon.com/seo-for-startups-canada/): SEO for Canadian startups and SaaS: the searches your buyers use, comparison and category pages that convert, Canadian compliance answered, reported in sign-ups.
- [SEO for startups in the UK: sign-ups before the next round](https://passieon.com/seo-for-startups-uk/): SEO for UK startups and SaaS: the fifty searches your buyers use, comparison and category pages that convert, and results reported in sign-ups rather than traffic.
- [SEO for therapists in Australia: clients by suburb and issue](https://passieon.com/seo-for-therapists-australia/): SEO for Australian psychologists and counsellors: the near-me, issue and Medicare rebate searches by suburb, telehealth pages, and marketing inside AHPRA rules.
- [SEO for therapists and counsellors in Canada: more clients](https://passieon.com/seo-for-therapists-canada/): SEO for Canadian therapists: the insurance and near-me searches, a page per concern, virtual therapy across the province, inside your college’s rules.
- [SEO for vets in the UK: new clients by town](https://passieon.com/seo-for-vets-uk/): SEO for UK vet practices: the near-me, emergency and out-of-hours searches by town, a page per service, and the map pack past the corporate groups.
- [SEO services in Australia, measured in enquiries](https://passieon.com/seo-services-australia/): SEO for Australian businesses: suburb-level local search, technical work and pages built on what buyers search. Measured in calls, not rankings.
- [SEO services in Canada, reported in leads](https://passieon.com/seo-services-canada/): SEO for Canadian businesses: local search across provinces, technical work and pages built on real buying searches. Measured in enquiries and calls.
- [SEO services in Cyprus for businesses selling in English](https://passieon.com/seo-services-cyprus/): SEO for Cyprus businesses selling in English: local search, technical work and pages built on what buyers search. Reported in enquiries, not positions.
- [SEO services in Ireland measured in enquiries and calls](https://passieon.com/seo-services-ireland/): SEO for Irish businesses: local search, technical work and pages built on what buyers search for, reported in enquiries rather than keyword positions.
- [SEO services in New Zealand that bring enquiries, not rankings](https://passieon.com/seo-services-new-zealand/): SEO for New Zealand businesses: local search, technical fixes and pages built on what buyers search, measured in enquiries rather than positions.
- [SEO services in Singapore that turn searches into enquiries](https://passieon.com/seo-services-singapore/): SEO for Singapore businesses: technical work, pages written around real buying searches, and local search handled properly. Reported in enquiries, not positions.
- [SEO services in South Africa built around enquiries and calls](https://passieon.com/seo-services-south-africa/): SEO for South African businesses: local search, technical fixes and service pages built on what buyers search, measured in calls, not rankings.
- [SEO services in the UAE for businesses selling in English](https://passieon.com/seo-services-united-arab-emirates/): SEO for UAE businesses selling in English: local search in Dubai and Abu Dhabi, technical work and service pages written for real buying searches.
- [SEO services in the UK reported in enquiries, not rankings](https://passieon.com/seo-services-united-kingdom/): SEO for UK businesses: local search, technical fixes and service pages built on real buying searches, measured in calls rather than positions.
- [SEO services in the United States, measured in leads and calls](https://passieon.com/seo-services-united-states/): SEO for US businesses: local search across metros, technical work and pages built on what buyers search. Reported in enquiries, not positions.
- [SEO services in Anchorage that keep the phone ringing](https://passieon.com/seo-services-anchorage/): SEO for Anchorage businesses: be found across the city and the Mat-Su valley by residents, the military and summer visitors searching for a trade or a practice.
- [SEO company in Birmingham that brings in the enquiries](https://passieon.com/seo-services-birmingham/): An SEO company for Birmingham and the Black Country: be found in the map and the organic results by people across the West Midlands ready to book, call or buy.
- [SEO services in Brighton that turn searches into bookings](https://passieon.com/seo-services-brighton/): SEO for Brighton and Hove businesses: be found by locals and visitors searching for somewhere to eat, stay, train or be treated, and turn the search into a booking.
- [SEO company in Bristol that gets the phone ringing](https://passieon.com/seo-services-bristol/): An SEO company for Bristol businesses: be found in the map and the organic results by people across the city and North Somerset who are ready to book, call or buy.
- [SEO services in Cambridge that reach the people who decide](https://passieon.com/seo-services-cambridge/): SEO for Cambridge businesses: be found by a city of researchers, founders and visitors who search carefully and choose the firm that answered their question.
- [SEO services in Canberra that bring in the enquiries](https://passieon.com/seo-services-canberra/): SEO for Canberra businesses: be found across the capital and Queanbeyan by a careful population that searches before it books, and turn the search into work.
- [SEO services in Christchurch that bring the enquiries in](https://passieon.com/seo-services-christchurch/): SEO for Christchurch businesses: be found across the city, Rolleston and Rangiora by people searching for a trade, a practice or a firm they are ready to call.
- [SEO services in Cincinnati that bring in the enquiries](https://passieon.com/seo-services-cincinnati/): SEO for Cincinnati businesses: be found across the city, the suburbs and Northern Kentucky by people searching for a practice, a firm or a trade they will call.
- [SEO services in Darwin that keep the phone ringing all year](https://passieon.com/seo-services-darwin/): SEO for Darwin businesses: be found across the Top End by residents and dry-season visitors searching for a trade, a clinic or somewhere to eat.
- [SEO services in Des Moines that bring in the enquiries](https://passieon.com/seo-services-des-moines/): SEO for Des Moines businesses: be found across the city and the western suburbs by people searching for a practice, a firm or a trade they are ready to call.
- [SEO services in Detroit that bring the work in](https://passieon.com/seo-services-detroit/): SEO for Detroit businesses: be found across the city and the suburbs from Royal Oak to Dearborn by people searching for a trade, a practice or a firm to call.
- [SEO services in Edinburgh that bring in the bookings](https://passieon.com/seo-services-edinburgh/): SEO for Edinburgh businesses: be found by residents and the millions of visitors who search from the Royal Mile to Leith for somewhere to eat, stay or be treated.
- [SEO services in Greenville SC that bring the enquiries in](https://passieon.com/seo-services-greenville/): SEO for Greenville, South Carolina businesses: be found across the city and the Upstate, from Simpsonville to Spartanburg, by people ready to call.
- [SEO services in Hobart that bring in the bookings](https://passieon.com/seo-services-hobart/): SEO for Hobart businesses: be found across the city and southern Tasmania by residents and visitors searching for somewhere to eat, stay or be treated.
- [SEO services in Las Vegas that bring the locals in](https://passieon.com/seo-services-las-vegas/): SEO for Las Vegas businesses: be found by the two million people who live in the valley, from Henderson to Summerlin, when they search for a service to book.
- [SEO services in Manchester that bring the enquiries in](https://passieon.com/seo-services-manchester/): SEO for Manchester businesses: be found in the map and the organic results by people across Greater Manchester who are ready to book, call or buy.
- [SEO services in Memphis that get the phone ringing](https://passieon.com/seo-services-memphis/): SEO for Memphis businesses: be found across the city, Germantown, Collierville and the Mid-South by people searching for a trade, a practice or a firm to call.
- [SEO services in New Orleans that fill the tables and the diary](https://passieon.com/seo-services-new-orleans/): SEO for New Orleans businesses: be found by residents and the millions of visitors who search from the French Quarter for somewhere to eat, stay and be looked after.
- [SEO services in Norwich that reach the whole of Norfolk](https://passieon.com/seo-services-norwich/): SEO for Norwich businesses: be found across the city and Norfolk by people searching for a trade, a practice or a firm they are ready to call.
- [SEO services in Nottingham that bring the phone calls in](https://passieon.com/seo-services-nottingham/): SEO for Nottingham businesses: be found across the city and the county by people searching for a service they are ready to book, and see the calls come in.
- [SEO services in Oklahoma City that get the phone ringing](https://passieon.com/seo-services-oklahoma-city/): SEO for Oklahoma City businesses: be found across the city, Edmond, Norman and Moore by people searching for a trade, a practice or a firm they are ready to call.
- [SEO services in Oxford that bring in the enquiries](https://passieon.com/seo-services-oxford/): SEO for Oxford businesses: be found by a city of students, researchers, visitors and the market towns around it, and turn careful searchers into enquiries.
- [SEO services in Richmond that bring the phone calls in](https://passieon.com/seo-services-richmond/): SEO for Richmond, Virginia businesses: be found across the city, Henrico and Chesterfield by people searching for a practice, a firm or a trade to call.
- [SEO services in San Francisco that reach the people who decide](https://passieon.com/seo-services-san-francisco/): SEO for San Francisco businesses: be found by a city of founders and professionals who search carefully and choose the firm that answered their question.
- [SEO services in Sheffield that bring the enquiries in](https://passieon.com/seo-services-sheffield/): SEO for Sheffield businesses: be found across the city and South Yorkshire by people searching for a trade, a clinic or a firm they are ready to call.
- [SEO services in Southampton that fill the diary](https://passieon.com/seo-services-southampton/): SEO for Southampton businesses: be found across the city, the New Forest edge and the Solent towns by people searching for a service they are ready to book.
- [SEO services on the Sunshine Coast that fill the calendar](https://passieon.com/seo-services-sunshine-coast/): SEO for Sunshine Coast businesses: be found from Caloundra to Noosa by residents, new arrivals and visitors searching for a trade, a clinic or somewhere to eat.
- [SEO services in Tampa that bring in the enquiries](https://passieon.com/seo-services-tampa/): SEO for Tampa Bay businesses: be found across Tampa, St. Petersburg, Brandon and Clearwater by people searching for a practice, a firm or a trade to call.
- [SEO services in Townsville that bring the calls in](https://passieon.com/seo-services-townsville/): SEO for Townsville businesses: be found across North Queensland by residents, defence families and visitors searching for a trade, a clinic or somewhere to eat.
- [SEO services in Virginia Beach that fill the year](https://passieon.com/seo-services-virginia-beach/): SEO for Virginia Beach businesses: be found across the city and Hampton Roads by residents, military families and summer visitors searching for a service to book.
- [SEO company in Wellington that brings in the enquiries](https://passieon.com/seo-services-wellington/): An SEO company for Wellington businesses: be found across the capital, the Hutt Valley and Porirua by people searching for a practice, a firm or a trade to call.
- [SEO services in Winnipeg that keep the phone ringing](https://passieon.com/seo-services-winnipeg/): SEO for Winnipeg businesses: be found across the city and southern Manitoba by people searching for a trade, a practice or a firm they are ready to call.
- [SEO services in York that bring in bookings and enquiries](https://passieon.com/seo-services-york/): SEO for York businesses: be found by residents and the visitors who search from the Shambles for somewhere to eat, stay or be treated, and turn it into a booking.
- [About Passieon: the team doing the work](https://passieon.com/about/): Passieon is a small SEO team that does the whole job in-house for clinics, trades, professional services, startups and agencies, anywhere.
- [Client results measured in Search Console](https://passieon.com/case-studies/): Eight client results quoted from each client’s own Search Console: clicks, impressions, click-through rate and average position, with the screenshots.
- [Book a call or send us your website](https://passieon.com/contact/): Book a 30-minute call with the Passieon Team, or send your website address and what you sell for a written reply within two working days.
- [Our service areas: every market we work in](https://passieon.com/our-service-areas/): The markets we work in and the searches that differ in each, plus the services that have their own page for a country: local SEO, white label SEO and technical SEO.
- [Privacy policy](https://passieon.com/privacy-policy/): What Passieon collects through this website, how it is used and how to ask for it to be removed.

## Optional

- [3 steps to find keywords that bring visitors](https://passieon.com/blog/3-essential-steps-to-discover-which-keywords-bring-visitors-to-your-site/): Keyword research is crucial for improving SEO and making your website more visible in Google searches. By using the right keywords, you can attract…
- [Local SEO for healthcare providers: 5 steps](https://passieon.com/blog/5-essential-local-seo-strategies-for-healthcare-providers/): Choosing the right healthcare provider is crucial for personalized care, accurate diagnoses, and effective treatment. A strong provider-patient…
- [Beginner’s Guide to White Label Local SEO](https://passieon.com/blog/beginners-guide-to-white-label-local-seo/): White label local SEO services provide expertise and efficiency, helping businesses and agencies stay competitive in local search. This guide explores the…
- [Best local SEO tools, by the job each one does](https://passieon.com/blog/best-local-seo-tools/): Local SEO tools matched to the job: Google's free ones first, then map rank tracking, citations, reviews and audits, and what none of them can do for you.
- [Dental SEO keywords that fill the appointment book](https://passieon.com/blog/dental-seo-keywords/): The searches patients actually make, in three groups, and the page each group belongs on: the emergency, the treatment and the choosing.
- [Ecommerce SEO audit: the order that finds the money](https://passieon.com/blog/ecommerce-seo-audit/): How to audit an online store: indexing and crawl waste first, then the category pages, duplicates from filters, speed, and the tracking that proves sales.
- [Ecommerce SEO strategy: four layers, in the order that pays](https://passieon.com/blog/ecommerce-seo-strategy/): An ecommerce SEO strategy in four layers, the crawl, the categories, the products and the guides, in the order that produces sales soonest, and what to measure.
- [How long does SEO take? A timeline to hold them to](https://passieon.com/blog/how-long-does-seo-take/): What shows in weeks, what takes a season and what takes a year, what makes it faster or slower, and how to tell it is working before the rankings say so.
- [How to increase traffic to your website](https://passieon.com/blog/how-to-increase-traffic-to-your-website-effective-tips/): Driving traffic and attracting customers online is a major challenge, with 61% of marketers citing it as their biggest hurdle. Our comprehensive guide…
- [Is SEO worth it? An honest answer for a small business](https://passieon.com/blog/is-seo-worth-it/): Three questions decide it: do people search for what you sell, could you take more work, and can you wait a season. Then how to judge it at ninety days.
- [Local SEO citations: which matter, how to fix them](https://passieon.com/blog/local-seo-citations/): What a citation is, why a wrong phone number on an old directory costs you calls, the short list of listings worth keeping accurate, and how to clean up the rest.
- [Local SEO for small businesses](https://passieon.com/blog/local-seo-essential-services-every-small-business-needs/): Effective SEO is key to growing a small business in a competitive digital market. By boosting online visibility, attracting targeted traffic, and…
- [Local SEO for a small business: what to do first](https://passieon.com/blog/local-seo-for-small-business/): Local SEO for a small business, in the order that pays: the profile, the reviews, one page per service, the citations, and the two numbers that prove it.
- [Topical relevance in SEO: a content guide](https://passieon.com/blog/mastering-topical-relevance-a-guide-to-boosting-your-seo-with-content-strategy/): Topical relevance in SEO refers to how well content focuses on a subject and covers related subtopics. Search engines now prioritize comprehensive,…
- [Google’s March 2024 core and spam updates](https://passieon.com/blog/navigating-the-google-march-2024-core-and-spam-updates-strategies-for-maintaining-and-boosting-your-rankings/): Google’s March 2024 updates have introduced significant changes to the search landscape, emphasizing the importance of high-quality, relevant, and…
- [SEO content template: the brief and the page in one file](https://passieon.com/blog/seo-content-template/): A free SEO content template, one file per page: six decisions taken before a word is written, then the page slot by slot in the order it is built.
- [SEO contract template, written from the client's side](https://passieon.com/blog/seo-contract-template/): A free SEO contract template written for the business paying: six clauses that let the work be checked, owned and left, and a line that a lawyer reads it first.
- [SEO for SaaS: four kinds of page that bring sign-ups](https://passieon.com/blog/seo-for-saas/): The four kinds of page a SaaS company needs, matched to where the buyer is: how-to guides, category pages, comparison pages and the free things, and what to measure.
- [SEO proposal template: eight sections that win the work](https://passieon.com/blog/seo-proposal-template/): A free proposal template in eight sections, from where the client is now to the next step, with what each section has to say and the mistakes that lose the work.
- [SEO report template: the one page a client reads](https://passieon.com/blog/seo-report-template/): A free SEO report template built around enquiries, with every number from an account the client owns, and the thirty-minute routine for filling it in.
- [SEO roadmap template: six months, month by month](https://passieon.com/blog/seo-roadmap-template/): A free SEO roadmap template that runs backwards from the enquiries the business needs by month six, with every month naming its work and the page it touches.
- [Shopify SEO: collections, titles, tags and apps](https://passieon.com/blog/shopify-seo-collections-product-titles-tags/): What moves sales on a Shopify store: collections built for the searches, product titles written for buyers, tag pages out of the index, and the apps worth having.
- [Technical SEO for law firms: the faults that hide pages](https://passieon.com/blog/technical-seo-for-law-firms/): The technical faults that keep a law firm's practice area and attorney pages out of Google: crawl blocks, duplicate pages, rebuild redirects, speed and schema.
- [What is white label SEO, and when it works](https://passieon.com/blog/what-is-white-label-seo/): White label SEO for agency owners: what the partner does, what stays yours, the two ways it goes wrong, and why the report your client reads decides it.
- [White label SEO reports: what the client sees](https://passieon.com/blog/white-label-seo-reports/): How white label reporting works between partner, agency and client, the three rules that keep it honest, and the details that give the partner away.